Cards – Financial
Atlantic Zeiser offers cost-effective, high volume issuance systems for debit and ATM cards. Our high-resolution drop-on-demand inkjet printing technology is an innovative and proven alternative to existing printing technologies. The result is durable, long lasting printing along with reduced cost of consumables.
Financial cards are used by the cardholder to make financial transactions. These plastic cards can have credit, debit, ATM or electronic purse functionalities.
The financial card market has experienced dynamic growth and is projected to keep expanding over the next several years. Drivers are the migration from pure magnetic stripe cards to Smart Cards and the adoption of contactless technology. The need to reduce fraud has significantly boosted the total share of smart card (contact and contactless).
The migration to these new technologies is varied. In some regions, the existing infrastructure for contact based schemes are still predominant. In other areas, the market is directly moving to contactless cards featuring a higher degree of convenience.
Personalization is a key element in financial cards. The magnetic stripe and/or the smart chip is personalized with cardholder specific information, and the account number and related information is printed on the card body.
