drupa 2016: Banking card personalization

Cost per card radically reduced

  • Drop-on-demand (DoD) inkjet printing slashes cost of consumables by as much as 98 percent.
  • Visa and MasterCard have already endorsed the printing process for all specified card products.
  • PERSOMASTER additionally offers unprecedented freedom for designing and placing personalized data.

At drupa 2016, Atlantic Zeiser (Hall 15, Booth B02) will be demonstrating how to reduce the overall operating costs of banking card personalization. Compared to thermal transfer printing, for example, the drop-on-demand inkjet based PERSOMASTER can curb consumables expenditure by up to 98 percent. “The era of thermal transfer printing and embossing is certainly coming to an end in this segment,” says Friedbert Bayer, business area manager in the Security Printing Systems division of Atlantic Zeiser, with just a hint of nostalgia. “An honest appraisal of these techniques’ overall operating costs indicates that they are barely justifiable nowadays.” But cost is not the only compelling argument in favor of drop-on-demand printing for banking cards. Thanks to the use of UV ink, standardized abrasion tests have shown that DoD is four times more durable than thermal transfer printing and therefore provides greater longevity. As a non-impact technique, moreover, DoD printing practically eliminates wear from the personalization process so that the equipment requires little maintenance. It is also around three times faster than conventional technologies. In view of the high-resolution print image on the front and back of the card, including the CVV2, and the exceptional print durability, the two major credit card companies, Visa and MasterCard, have already given their blessing to this technology across their full range of specified products. Using DoD printing, the CVV2 can even be personalized in the signature panel.

Flexible placing of data

Developed specifically for banking cards with EMV chips, the system also offers practically unlimited flexibility for the design and placing of the personalized data. PERSOMASTER thus satisfies the desire of many issuers to use their cards more effectively as marketing tools, which is a benefit that embossing is unable to provide. “White lettering on a dark background, horizontal or vertical card orientation, rapid font style and size changes, flexible positioning of the card holder’s details – the design freedom now offered by PERSOMASTER is unprecedented, and DoD printing is seen as the only technology capable of delivering these layout options economically,” explains Friedbert Bayer. The UV-cured special ink produces a slightly raised, tactile image that further enhances the card’s appearance.

“For security reasons, many countries across the world are currently migrating from cards with only a magstripe to EMV chip cards. In addition, mechanical embossing is being superseded as it reaches its performance limits,” comments Friedbert Bayer. “Perso bureaus are facing an avalanche of orders, and the high speed and low cost per card delivered by DoD technology makes it practically unassailable.”

Simple integration in typical infrastructure

PERSOMASTER is easy to integrate in the customary infrastructure of perso bureaus. Given the system’s modular design, additional stations, such as a labeler or plasma pre-treatment unit, can be seamlessly incorporated if required, even where space is restricted.

PERSOMASTER is capable of processing the familiar personalization data formats for banking cards, so that customers’ existing IT infrastructure can remain in use. For chip programming purposes, support is provided for contact, contactless and dual interface cards.

The efficient control of chip programming is facilitated by Atlantic Zeiser’s additional offering of intuitive software solutions. These take charge of cryptographic keys, the EMV-compliant data preparation, as well as the actual script-based electrical personalization. The use of GlobalPlatform scripting, a processing language for chip programming processes that is recognized as a global standard, enables customers easily to design their own programming at an affordable cost with extremely short response times.

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Lisa Romahn