With more than 10 years of market experience, a best-selling range of products and more than 100 systems installed, Atlantic Zeiser products offer market-leading personalization capabilities for:
- Closed- and open-loop prepaid cards
- Gift cards
- Loyalty cards
- Membership cards
- Promotional cards
Commercial cards are equipped with a magnetic stripe that stores a number linked to a back-end account. In the case of prepaid cards, the back-end account is loaded with a designated amount of money. Sold primarily through retail and restaurant channels, they can be given as gifts and used as cash for future purchases. Businesses can set predetermined values or allow consumers to select the amount of their choice. Loyalty card accounts store information that helps merchants track customer purchasing behavior and reward loyal customers.
Commercial cards are usually produced in high volume, making this a promising application for both card manufacturing and personalization bureaus. However, due to the increasing importance of indirect sales channels as brand owners fight for shelf space; special card artwork specifically tailored to target groups or to special events; and the increased focus on stock management, there is a trend to shorter runs.
Contact your Atlantic Zeiser sales representative to learn how to manage your challenging short-run work.