MEDTRACKER: Atlantic Zeiser launches new software solution

Pharmaceutical industry data management software integrates with Atlantic Zeiser and legacy printing systems

Atlantic Zeiser, a global solutions provider of dedicated personalization and coding systems, has released MEDTRACKER, a comprehensive data management software solution for pharmaceutical industry applications. MEDTRACKER enables users to comply with the expanding legal requirements associated with serializing pharmaceutical products, and seamlessly integrates with Atlantic Zeiser’s market-leading family of printing and encoding solutions, as well as legacy systems. MEDTRACKER will be shown at FachPack in Nuremberg, Germany, from 24 – 26 September 2013 (hall 3, stand 349), and at Labelexpo Europe in Brussels from 24 – 27 September (hall 7, stand 7K99).

Government-mandated serialization standards for pharmaceutical products are going into effect in countries and regions throughout the world, requiring manufacturers to add different codes to products in accordance with where they are sold. Depending on the area, a variety of coding schemes must be supported. Typically this involves multiple data interfaces; an external one connected to a central database (often government-controlled) from a particular country or region, and one or more internal interfaces linked to a company’s printing and/or packaging lines, as well as enterprise-level software systems like ERP.

Atlantic Zeiser’s MEDTRACKER system supports these different serialization systems and automatically maps the related workflows. The software generates unique codes based on random numbers, distributes them to all associated printers in the network, accumulates and manages additional track and trace information, and provides necessary data through external and internal interfaces as required. All codes, along with track and trace data, are stored in a database for use in authentication or to create a secure, properly documented “e-pedigree” for each product.

“MEDTRACKER perfectly addresses the demand for accurate serialization and data management of pharmaceutical products created by the multitude of different legal requirements around the world,” said Dr. Stefan Öing, Director Business Development Software Solutions, Atlantic Zeiser. “It’s an easy-to-use solution that can be integrated into new or existing workflows to provide exactly what the pharmaceutical industry will need in the coming years.”

MEDTRACKER is an ideal solution for manufacturers of pharmaceutical products, print shops that support pharmaceutical manufacturers, and pharmaceutical product wholesalers. It fills out Atlantic Zeiser’s wide portfolio of software management solutions, ranging from cards and packaging to security printing.

Other MEDTRACKER system features include the ability to define and add products to be serialized; support for various coding schemes for different countries and regions; flexible audit and reporting tools that fulfill all legal and industry-specific demands; a fully automated workflow-driven process; and a high level of data consistency and security.