Novelties at drupa 2016

Serialization meets Late Stage Customization

  • For the first time, the DIGILINE Versa is now combining serialization and late stage customization in multiple colors.
  • The DIGILINE Label – Offline system allows serialized labels to be pre-produced – fast, in abrasion-resistant quality and with optimum process safety.
  • CARDLINE VERSA Color creates new possibilities for printing and personalizing gift and loyalty cards at the same time in full color.
  • PERSOMASTER is able to significantly reduce the total operating costs for the personalization of bank cards.

Intelligent solutions for secure serialization and personalization – also in conjunction with complete, high-quality late stage customization in color: Atlantic Zeiser is presenting a series of new innovations for this at the drupa 2016 (Hall 15, Stand B02).

The new DIGILINE Versa system offers the printing of all necessary markings including serialization on flat or glued pharmaceutical cartons – just in time and in color. In this way, particularly at even decreasing batch sizes, costs for logistic and warehousing can be minimized.

With the also new DIGILINE Label – Offline system, extremely abrasion-resistant, high-quality labels can be printed at speed, serialized and made available for a wide range of different packaging lines. It means that the serialization and dispensing processes can be separated both physically and in time.

DIGILINE Versa, as well as DIGILINE Label – Offline, are already equipped with the powerful Unique Code serialization software. It forms the prerequisites for process-reliable handling of all serialization tasks.

Unprecedented color brilliance and efficiency, even with short runs, are the hallmarks of the CARDLINE VERSA Color system for producing and personalizing high-quality gift and loyalty cards in a single production pass. This complete “card factor” in a fraction of the tradition footprint offers color artwork printing and in-line personalization starting from blank cards, it is highly productive and flexible – and at the lowest cost per card.

With the PERSOMASTER printing and personalization system, which Atlantic Zeiser is also presenting at the drupa, the costs for consumable materials are reduced – such as in comparison to thermal transfer printing – by up to 98 percent. At the same time, PERSOMASTER allows previously unachieved freedom with the design and arrangement of personalized printing data, e.g. white font for dark backgrounds or the flexible arrangement of the credit card number.

All systems use the inkjet technology with drop-on-demand process. It is not only three to four times faster than the traditional thermal transfer print. Based on UV-curing high-performance inks from Atlantic Zeiser’s own development, it also guarantees a brilliant print with the utmost durability against abrasion, solvents and alcohols.

Atlantic Zeiser – Hall 15, Stand B02

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Ute Heiler