Personalization system makes global debut at CARTES 2015

First DoD solution specifically for banking cards

  • New drop-on-demand inkjet system personalizes banking cards quickly and with great flexibility – at a fraction of the customary cost per card.
  • PERSOMASTER offers unprecedented freedom when designing and placing personalized data.
  • Four times greater abrasion resistance of UV-cured ink significantly extends card service life.

At Cartes 2015 in Paris, Atlantic Zeiser is presenting the first personalization system with drop-on-demand (DoD) inkjet printing technology developed specifically for credit and debit cards with EMV chips (Hall 3, Booth E 080). PERSOMASTER offers practically unlimited flexibility for the design and placing of personalized data – at a fraction of the customary cost per card. Measured against the prevailing technologies, namely embossing and thermal transfer printing, PERSOMASTER is around three times faster, with an output of 3,500 cards an hour. Compared to thermal transfer printing and the protective overlay it requires, the new system also reduces the cost of consumables by 98 percent. According to standardized abrasion tests, DoD is four times more durable than thermal transfer printing and therefore provides greater longevity. As a non-impact technique, moreover, DoD printing practically eliminates wear from the production process so that the equipment requires little maintenance. In view of the high-resolution print image on the front and back of the card, including the CVV2, and the exceptional print durability, the two major credit card companies, Visa and MasterCard, have already given their blessing to this technology across their full range of specified products. Using DoD printing, the CVV2 can even be personalized in the signature panel.

Enhancing the promotional impact of credit cards

PERSOMASTER also satisfies the desire of many issuers to use their cards more effectively as marketing tools. “White lettering on a dark background, horizontal or vertical card orientation, rapid font style and size changes, flexible positioning of the card number – the design freedom now afforded by PERSOMASTER is unprecedented. DoD printing is seen as the only technology capable of delivering these layout options economically,” explains Friedbert Bayer, business area manager in the security printing systems division of Atlantic Zeiser. The UV-cured special ink produces a slightly raised, tactile image that further enhances the card’s appearance.

“For security reasons, many countries across the world are currently migrating from cards with only a magstripe to EMV chip cards. In addition, mechanical embossing is being superseded as it reaches its performance limits,” comments Friedbert Bayer. “Perso bureaus are facing an avalanche of orders, and the high speed and low cost per card delivered by DoD technology makes it practically unassailable.”

Simple integration in typical infrastructure

PERSOMASTER is easy to integrate in the customary infrastructure of perso bureaus. Given the system’s modular design, additional stations, such as a labeler or plasma pre-treatment unit, can be seamlessly incorporated if required, even where space is restricted. Chip programming options are available for contact, contactless and dual interface cards.

Like all Atlantic Zeiser card personalization systems, PERSOMASTER can be optionally integrated with the company’s Personalization Management Platform (PMP), a highly secure client/server-based system that manages EMV card personalization and mailing. PMP orders can be automatically received from customers, scheduled and configured to optimize workflow and expand revenue potential. EMV chip personalization is based on Global Platform Scripting, a worldwide standard used across the industry.

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Ute Heiler