Valid USA Chooses Atlantic Zeiser’s CARDLINE VERSA Color for High Quality, All-in-One Card Production

Global manufacturer of secure card solutions selects Atlantic Zeiser’s “factory-in-a-box” card personalization system.

Atlantic Zeiser announces that Valid USA, a leading provider of data, pre-paid, payment, and identity solutions, has ordered a CARDLINE VERSA Color system to enhance its high-end gift and loyalty card production capability.

“Our CARDLINE VERSA Color system leverages four-color drop-on-demand (DoD) printing and UV coating capabilities that meet the most demanding quality and throughput requirements, without the cost and complexity of multi-step lithographic processes,” said Friedbert Bayer, Director of Market & Product Management for Card Systems, Atlantic Zeiser. “With this one digital system, Valid USA will be able to start from blank plastic and produce high quality, low-cost, four-color fully personalized cards in short or long runs.”

CARDLINE VERSA Color is designed for the upscale gift, loyalty and membership card markets. Featuring all-digital four-color 950-dpi resolution DoD printing, it’s a full-scale card production factory in a fraction of the traditional footprint. And because Atlantic Zeiser DoD printing technology uses lower-cost consumables versus conventional legacy systems – and an all-digital workflow is more productive over many short runs – the system can produce cards at the lowest cost.

The CARDLINE VERSA Color system is highly flexible and available in unique customer-specific configurations for all personalization technologies, transport modules, magnetic encoding, inkjet systems, cameras, labelers and more. For creative production options, a UV coating module can provide full edge-to-edge or spot varnishing, or special 3D-type effects. The system handles standard CR80 card products and functions for almost all formats, including odd-shaped cards, hang tags, and double CR80 cards.

About Valid USA
Valid USA offers secure solutions for data, payment, identity, mobile and targeted brand messaging. Using a client-centric model, Valid works collaboratively with companies to tailor our knowledge, experience and people to meet their unique needs. Valid USA is a wholly owned subsidiary of Valid S.A. (“Valid”), a publicly traded Brazilian company with a market capitalization of more than $1 billion and over 6,000 employees worldwide. Valid has provided business solutions for over 50 years and is expanding operations around the world. Valid is recognized and respected in several countries, including Brazil, Argentina, Spain, and the United States.

Ute Heiler