Seamless MIddle East Exhibition

Ein Blick in die Zukunft: Insights von der Seamless Middle East 2024

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Seamless Middle East gilt als eine der führenden Veranstaltungen für Branchenexperten aus den Bereichen Finanzen, Fintech, Einzelhandel, E-Commerce und Digital Marketing. Die jährlich in Dubai stattfindende Veranstaltung dient als Drehscheibe für Vordenker, Innovation und Zusammenarbeit. Mit 800 hochkarätigen Rednern, unvergleichlichen Networking-Möglichkeiten und exklusiven Features ist die Seamless Middle East der ideale Ort für Fachleute, die nach innovativen Lösungen in der Kartenproduktion und im Kartendruck suchen. Dieses Jahr präsentierte Atlantic Zeiser seine neuesten Innovationen am Stand #H8-B44. In einer Live-Präsentation auf der Launch Pad Stage wurden die neuesten Lösungen für die Kartenpersonalisierung vorgestellt.

Ein wichtiger Trend, welcher auf der Seamless Middle East 2024 zu beobachten war, ist die steigende Nachfrage nach Personalisierung – ein Trend, der branchenübergreifend und insbesondere im Finanz- und E-Commerce-Sektor weiterhin von Bedeutung ist. Da Verbraucher verstärkt Produkte und Dienstleistungen bevorzugen, die auf ihre individuellen Vorlieben und Bedürfnisse zugeschnitten sind, stehen Unternehmen branchenübergreifend vor der Herausforderung, ihre Personalisierungsfähigkeiten anzupassen. Die Fähigkeit, personalisierte Erlebnisse zu bieten, ist in der heutigen Zeit des schnellen technologischen Fortschritts und der sich wandelnden Verbraucherbedürfnisse zu einem entscheidenden Wettbewerbsvorteil geworden. Vor diesem Hintergrund hat sich die Kartenpersonalisierung in den letzten Jahren zu einem zentralen Trend entwickelt und unterstreicht ihre entscheidende Rolle bei der Steigerung der Kundenbindung, Loyalität und Zufriedenheit in verschiedenen Märkten.

Personalisierung neu definiert: Der Aufschwung maßgeschneiderter Erlebnisse 

Eine Lösung, die Atlantic Zeiser auf der Seamless Middle East 2024 vorstellte, war der PERSOSMART Color, der darauf abzielt, die Kartenpersonalisierung in einer Zeit zu revolutionieren, in der physische Zahlungskarten nach wie vor eine wichtige Rolle spielen. Einer der überzeugendsten Eigenschaften der PERSOSMART Color ist seine Fähigkeit, das kreative Potenzial der Kartenherausgeber freizusetzen. Mit PERSOSMART Color können Kartenaussteller ihre fantasievollsten Designs zum Leben erwecken, ohne durch vorbedruckte Produkte eingeschränkt zu sein. Dies erhöht nicht nur die visuelle Attraktivität der Karten, sondern rationalisiert auch den Produktionsprozess, senkt die Kosten und erhöht die Agilität. 

Aktuelle Markttrends zeigen, dass die Flachkartentechnologie bei globalen Banken immer beliebter wird, wobei Effizienz und Kosteneffektivität als Haupttreiber für die Einführung genannt werden. Die Drop-on-Demand-Inkjet-Technologie der PERSOSMART Color bietet die niedrigsten Gesamtbetriebskosten auf dem Markt. Damit kann Atlantic Zeiser seinen Kunden eine umfassende und kosteneffiziente Lösung anbieten, die den sich ändernden Anforderungen gerecht wird.

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„Unser Ziel bei Atlantic Zeiser ist es, Unternehmen dabei zu unterstützen, in einer zunehmend digitalen Welt erfolgreich zu sein“, sagt Gaël Murat, Senior Commercial Director bei Atlantic Zeiser. „Durch den Einsatz von PERSOSMART Color können Kartenherausgeber ihren Marktanteil erhöhen, die Gesamtkosten senken und neue Wachstums- und Innovationschancen nutzen“, so Gaël Murat weiter. Um mehr über die Seamless Middle East und die aktuellen Markttrends zu erfahren, haben wir unseren Experten einige Fragen gestellt. 

Interview mit Gaël Murat, Senior Commercial Director bei Atlantic Zeiser: 

1. Wie wird sich Ihrer Meinung nach die Nachfrage nach Kartenpersonalisierung in den nächsten Jahren entwickeln, insbesondere vor dem Hintergrund der Fortschritte im Bereich der Digitalisierung?  

„Die Verknüpfung von Zahlungstechnologien mit nahtlosen Kundenerlebnissen stand auf der Seamless Middle East 2024 eindeutig im Mittelpunkt. Es gab ein bemerkenswertes Interesse an Lösungen, die die Möglichkeiten der Kartenpersonalisierung verbessern, was zeigt, dass die Branche die Bedeutung der Personalisierung für die Kundenbindung und -loyalität erkannt hat. Wir erwarten einen kontinuierlichen Anstieg der Nachfrage nach Kartenpersonalisierung, getrieben durch den Wunsch der Verbraucher nach einzigartigen und personalisierten Produkten. Da der digitale Fortschritt immer ausgefeiltere Design- und Druckmöglichkeiten ermöglicht, werden Kartenherausgeber verstärkt nach Lösungen suchen, die Flexibilität, Effizienz und qualitativ hochwertige Ergebnisse bieten.“

2. Können Sie einen Einblick in die spezifischen Herausforderungen geben, mit denen Kartenherausgeber konfrontiert sind, und wie PERSOSMART Color diese Herausforderungen meistert?  

„Unternehmen stehen oft vor der Herausforderung, Personalisierung mit Kosteneffizienz und Effektivität in Einklang zu bringen. PERSOSMART Color begegnet diesen Herausforderungen mit einer robusten und benutzerfreundlichen Lösung, die eine nahtlose Kartenpersonalisierung bei gleichzeitiger Minimierung der Produktionskosten und der Markteinführungszeit ermöglicht. Die Drop-on-Demand-Drucktechnologie bietet Effizienz und Qualität und ermöglicht es Kartenherausgebern, den Anforderungen des heutigen dynamischen Marktes gerecht zu werden."

3. Können Sie Beispiele für erfolgreiche Implementierungen von PERSOSMART Color und deren Auswirkungen auf das Geschäft der Kunden nennen?  

„Wir haben zahlreiche erfolgreiche Implementierungen von PERSOSMART Color in verschiedenen Bereichen der Kartenindustrie durchgeführt, vom Bankwesen bis zu nationalen Druckereien und darüber hinaus. Unsere Kunden berichten von erheblichen Effizienzsteigerungen, Kosteneinsparungen und höherer Kundenzufriedenheit, nachdem sie PERSOSMART Color in ihren Kartenpersonalisierungs-Workflow integriert haben. Ganz gleich, ob es um die Verkürzung der Time-to-Market, die Verbesserung der Kartendesignfähigkeiten oder die Optimierung der Produktionsprozesse geht, PERSOSMART Color bringt unseren Kunden stets greifbare Vorteile." 

Die auf der Seamless Middle East 2024 vorgestellten Trends und Innovationen unterstreichen die wachsende Bedeutung von Personalisierung und Effizienz in der Kartenproduktion. Da die Erwartungen der Verbraucher steigen, wird die Fähigkeit, personalisierte und qualitativ hochwertige Produkte zu liefern, ein entscheidender Wettbewerbsfaktor bleiben. 

In diesem dynamischen Umfeld ist es unerlässlich, sich über technologische Fortschritte und Markttrends auf dem Laufenden zu halten, um an der Spitze zu bleiben. Veranstaltungen wie die Seamless Middle East bieten wertvolle Einblicke und Möglichkeiten für Fachleute, sich zu vernetzen, zusammenzuarbeiten und innovative Lösungen zu erkunden. 

Um mehr über die neuesten Trends und Innovationen in der Kartenpersonalisierung zu erfahren und darüber, wie Atlantic Zeiser Ihr Unternehmen zum Erfolg führen kann, besuchen Sie unsere Website und folgen Sie uns auf LinkedIn.

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Information regarding personal data processing

We inform you regarding the necessity to process your personal data that we have requested through the form above. We need your personal data in order to manage your request, and we will process it through informatics as well as physical means for this purpose only. For applications please use the following link only: Career Opportunities

Table of Contents

 

1. An overview of data protection
2. General information and mandatory information
3. Data protection officer
4. Data collection on our website
5. Social media
6. Analytics and advertising
7. Newsletter
8. Plugins and tools

1. An overview of data protection

General
The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator’s contact details can be found in the website’s required legal notice.

How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools
When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.
You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website
The party responsible for processing data on this website is:

Atlantic Zeiser GmbH
Carl-Benz-Strasse 16
78576 Emmingen-Liptingen
Germany

Phone: +49 7465 291-0
E-mail: info@atlanticzeiser.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data
Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities
If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability
You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon is displayed in your browser’s address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Encrypted payments on this website
If you enter into a contract which requires you to send us your payment information (e.g. account number for direct debits), we will require this data to process your payment.

Payment transactions using common means of payment (Visa/MasterCard, direct debit) are only made via encrypted SSL or TLS connections. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon in your browser line is visible.

In the case of encrypted communication, any payment details you submit to us cannot be read by third parties.

Information, blocking, deletion
As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

Opposition to promotional emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

3. Data protection officer

Statutory data protection officer
We have appointed a data protection officer for our company.

Atlantic Zeiser GmbH
Carl-Benz-Strasse 16
78576 Emmingen-Liptingen
Germany

Phone: +49 7465 291-0
E-mail: datenschutzbeauftragte@atlanticzeiser.com

4. Data collection on our website

Cookies
Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files
The website provider automatically collects and stores information that your browser automatically transmits to us in “server log files”. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (f) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form
Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Registration on this website
You can register on our website in order to access additional functions offered here. The input data will only be used for the purpose of using the respective site or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.

To inform you about important changes such as those within the scope of our site or technical changes, we will use the email address specified during registration.

We will process the data provided during registration only based on your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will continue to store the data collected during registration for as long as you remain registered on our website. Statutory retention periods remain unaffected.

5. Social media

LinkedIn plugin
Our site uses functions from the LinkedIn network. The service is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time one of our pages containing LinkedIn features is accessed, your browser establishes a direct connection to the LinkedIn servers. LinkedIn is informed that you have visited our web pages from your IP address. If you use the LinkedIn “Recommend” button and are logged into your LinkedIn account, it is possible for LinkedIn to associate your visit to our website to your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it will be used by LinkedIn.

More information can be found in the LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy.

XING plugin
Our website uses features provided by the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time one of our pages containing XING features is accessed, your browser establishes a direct connection to the XING servers. To the best of our knowledge, no personal data is stored in the process. In particular, no IP addresses are stored nor is usage behavior evaluated.

For more information about data protection and the XING Share button, please see the XING privacy policy at https://www.xing.com/app/share?op=data_protection.

6. Analytics and advertising

Please find out more detailed information at our Cookie policy.

7. Newsletter

Newsletter data
If you would like to receive our newsletter, we require a valid e-mail address as well as information that allows us to verify that you are the owner of the specified e-mail address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1) (a) DSGVO. You can revoke consent to the storage of your data and e-mail address as well as their use for sending the newsletter at any time, e.g. through the “unsubscribe” link in the newsletter. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. e-mail addresses for the members area) remain unaffected.

8. Plugins and tools

YouTube
Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.

Google Maps
This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.

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