Seamless MIddle East Exhibition

Unveiling the Future of Card Personalization: Insights from Seamless Middle East 2024

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Seamless Middle East is widely recognized as one of the leading events for professionals across diverse industries such as payments, fintech, identity, banking, retail, e-commerce, home delivery, and digital marketing. Held annually in the vibrant city of Dubai, this event serves as a hub for thought leadership, innovation, and collaboration. With a line-up of 800 high-profile speakers, unparalleled networking opportunities and exclusive features, Seamless Middle East is the place to be for professionals seeking innovative solutions in card production and printing. This year, Atlantic Zeiser showcased its latest innovations at booth #H8-B44 and during a live presentation on the Launch Pad Stage, highlighting its latest card personalization solutions.

One of the major trends observed at Seamless Middle East 2024 was the growing demand for personalization - a trend that crosses industry boundaries and is of particular importance in financial and e-commerce sectors. As consumers increasingly seek products and services tailored to their unique preferences and needs, companies across industries are faced with the imperative to adapt their personalization capabilities. In an era of rapid technological advancement and evolving consumer expectations, the ability to deliver personalized experiences has become a key competitive differentiator. Against this backdrop, card personalization has emerged as a focal point of discussion in the last years, underscoring its pivotal role in driving customer engagement, loyalty, and satisfaction across diverse markets.

Redefining personalization: the rise of customized experiences 

One of the solutions demonstrated by Atlantic Zeiser at Seamless Middle East 2024 was the PERSOSMART Color, positioned to revolutionize card personalization in response to the enduring reliance on physical payment cards in today's digital age. One of the most compelling features of PERSOSMART Color is its ability to unleash the creative potential of card issuers. With PERSOSMART Color, card issuers can now bring their most imaginative designs to life, without being constrained by pre-printed products. This not only enhances the visual appeal of cards but also streamlines the production process, reducing costs and increasing agility.

Recent market trends underscore the growing preference for flat card technology among global banks, citing its efficiency and cost-effectiveness as key drivers of adoption. PERSOSMART Color's inkjet drop-on-demand technology offers the lowest total cost of ownership on the market. This allows Atlantic Zeiser to provide customers with a comprehensive and cost-effective solution tailored to evolving needs.

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"At Atlantic Zeiser, we're committed to empowering businesses to thrive in an increasingly digital world," concludes Gaël Murat, Senior Commercial Director at Atlantic Zeiser. "By embracing PERSOSMART Color, card issuers can enhance their market share, reduce total cost of ownership, and unlock new opportunities for growth and innovation." says Gaël Murat. To dive deeper into the insights of Seamless Middle East and the current market trends, we asked our expert a few questions.

Interview with Gaël Murat, Senior Commercial Director at Atlantic Zeiser: 

1. How do you see the demand for card personalization evolving in the coming years, particularly in light of digital advancements? 
"At Seamless Middle East 2024, we witnessed a significant emphasis on the convergence of payment technologies and seamless customer experiences. There was a notable interest in solutions that enhance card personalization capabilities, reflecting the industry's recognition of the importance of customization in driving customer engagement and loyalty. We anticipate a continued rise in demand for card personalization, driven by consumers' desire for unique and personalized products. As digital advancements enable more sophisticated design and printing capabilities, card issuers will increasingly seek solutions that offer flexibility, efficiency, and high-quality output.”

2. Can you share insights into the specific challenges faced by card issuers in today's market, and how PERSOSMART Color addresses these challenges? 
"Card issuers often grapple with the need to balance customization with cost-effectiveness and efficiency. PERSOSMART Color addresses these challenges by providing a robust and operator-friendly solution that enables seamless card personalization while minimizing production costs and time-to-market. Its inkjet drop-on-demand technology offers unmatched efficiency and quality, empowering card issuers to meet the demands of today's dynamic market."

3. Can you provide examples of successful implementations of PERSOSMART Color and the impact it has had on clients' businesses? 
"We've had numerous successful implementations of PERSOSMART Color across various sectors of the card industry, from banking to national print houses and beyond. Clients have reported significant improvements in efficiency, cost savings, and customer satisfaction as a result of implementing PERSOSMART Color into their card personalization workflows. Whether it's reducing time-to-market, enhancing card design capabilities, or streamlining production processes, PERSOSMART Color consistently delivers tangible benefits to our clients' businesses."

As the industry continues to evolve, the trends and innovations showcased at Seamless Middle East 2024 underscore the growing importance of personalization and efficiency in card production. As consumers' expectations rise, the ability to deliver customized and high-quality products will remain a crucial differentiator in the competitive market. 

In this dynamic landscape, keeping abreast of technological advancements and market trends is essential for staying ahead. Events like Seamless Middle East provide invaluable insights and opportunities for professionals to connect, collaborate, and explore cutting-edge solutions. 

For more information on the latest trends and innovations in card personalization, and to learn how Atlantic Zeiser can help your business thrive, please visit our website and follow us on LinkedIn.

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