Brand Protection Solutions | Atlantic Zeiser

BRAND PROTECTION SOLUTIONS

Secure brand protection solutions that prevent fraud and gray market diversion.

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Brand Protection for Global Markets

Secure your products, protect your brand, and maintain customer trust with integrated identification, authentication, and traceability solutions. Atlantic Zeiser enables the printing of unique barcodes, QR codes, CRM, and loyalty codes directly within existing production environments, whether at packaging suppliers, print shops, or manufacturing sites.

Atlantic Zeiser develops and masters the complete coding and verification infrastructure in-house, including software, databases, code generation, and verification technologies. This unique level of technology ownership ensures seamless integration, high reliability, and maximum process control.

By transforming anonymous mass-produced goods into uniquely identifiable products, brand owners gain full visibility across distribution channels and supply chains. Combined with authentication, gray market monitoring, and quality control processes, these solutions help detect counterfeit products, reduce unauthorized distribution, and protect revenues.

Integrating traceability, CRM, loyalty programs, and late-stage customization create a powerful foundation for brand protection and direct consumer engagement. Every product becomes a secure and trackable customer touchpoint, enabling meaningful interactions beyond the point of sale. Suitable for production volumes of all sizes, Atlantic Zeiser's solutions strengthen brand integrity, enable direct customer engagement, and deliver effective protection from manufacturing through to the end consumer.

Anti-Diversion Solution Stack

Atlantic Zeiser's modular anti-diversion architecture combines centralized code management, production-level serialization, and integrated printing and verification technologies in a single solution ecosystem. From secure code generation in CodeVault to local production control with GMC Pro 4.0 and reliable code application on packaging, every layer contributes to end-to-end product identification and traceability.

The scalable architecture can be expanded step by step to meet individual requirements and production environments. By connecting brands, print houses, and manufacturing sites through secure data exchange and real-time monitoring, companies gain greater visibility, stronger control over distribution channels, and a solid foundation for authentication, serialization, and gray market prevention.

Anti-diversion solution stack

CodeVault Serialization Server

CodeVault is Atlantic Zeiser’s secure software platform connecting brand owners and print-houses within a single environment. Brand owners can generate and manage serialized codes, allocate production volumes, and maintain full visibility across multiple production sites, while print-houses securely receive and execute production jobs.

With real-time monitoring, job management, and secure communication between all stakeholders, CodeVault enables efficient collaboration, enhances traceability, strengthens product authentication, and improves control over product flows and distribution networks.
 

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GMC Pro Table

GMC Pro 4.0 Serialization Client

The Atlantic Zeiser GMC Pro 4.0 Client is the machine-integrated production and operator platform for serialization, coding, verification, and production management. As the central HMI, it manages production data on-site, controls print and inspection processes, and enables efficient operation across a wide range of packaging applications, from individual cartons to sheet-based production.

Integrated with Atlantic Zeiser’s printing and verification technologies, GMC Pro 4.0 supports reliable code generation, verification, reject handling, and job management. When connected to the CodeVault serialization platform, it enables secure data exchange and coordinated serialization workflows across multiple production sites, supporting scalable and connected production environments.

Atlantic Zeiser Brand Protection Solutions

Want to know more about our Brand Protection Solutions?

Want to know more about our Brand Protection Solutions?