The Environmental and Business Benefits of Late-Stage Customization
By facilitating short response times and great agility in packaging design for event-driven and seasonal marketing campaigns, i.e. for specific target groups or completely personalized, late-stage customization achieves two goals.
Supply chain efficiency substantially curtails the consumption of resources. Late-stage customization serves as an excellent model of how to meet marketing goals while at the same time adopting business practices that are sustainable from an economic and environmental perspective.