SUSTAINABILITY
'Big brand companies' are facing rapid changes in their distribution channels posing a significant challenge to their marketing, sales and supply chain experts. In the consumer goods segment, the need to address micro niches and respond to ever-changing customer preference and buying behavior is critical. Small production volumes, greater proliferation of SKUs and product variants drive up production complexity. Complexity is associated with increased waste and a greater burden upon the environment. Counter-intuitively, this need not be the case.
On-demand printing is crucial to managing the complexity arising from packaging diversity and contributing substantially to resource conservation, with obvious environmental benefits.