PACKAGING ON-DEMAND SOLUTIONS

PACKAGING ON-DEMAND SOLUTIONS

We make differentiation.

Packaging on-Demand Solutions

Customization of packaging has swept the Fast Moving Consumer Goods (FMCG) industries in recent years. It's been driven by:

  • Globalization of markets
  • More stringent regulatory and retailer traceability requirements
  • Shorter production runs
  • Increase in consumer demand for targeted, personalized products

Brand owners of consumer packaged goods want to be able to react faster to market opportunities. Specifically, they need to segment and differentiate their products to serve market micro niches. They seek agility via digital printing.

Atlantic Zeiser is the preferred partner for inline, nearline and offline digital printing solutions. Innovative drop-on-demand (DoD) printing technology enabling high-quality solutions for identification, marking, coding, product decoration, and late-stage customization of packaging.

Atlantic Zeiser develops solutions with which mass-market products can be individualized due to a reliable, cost effective, and high speed process.

PoD Solutions
Packaging on-Demand

Packaging on-Demand Printing

On-demand printing refers to printing packages only when needed, making it an integral part of the product manufacturing process.

On-demand printing allows for late-stage customization. In this approach, any customization is not an afterthought but is built into the design of the product from the beginning.

Late-stage Customization

From printing basic details such as batch numbers, product codes, and expiration dates, advancements in digital printing technology now enable brands to purchase more generic packaging and add customized elements within the production process, all while maintaining efficiency and controlling costs.

In recent years, brands have increasingly sought to take greater control over the design and production of their packaging. This shift is driven by evolving consumer demands and trends, as well as ongoing challenges like disruptions in supply chains, which have pushed manufacturers toward seeking more flexibility and autonomy.

Customization elements can include limited-edition packaging for special occasions, on-pack marketing campaigns to engage consumers, and personalized packaging that enhances the unboxing experience. In-house customization also helps manufacturers improving agility and efficiency while reducing lead times and minimizing supply chain disruptions.

late-stage customization
coding

High-Quality Coding

High-quality coding in the manufacturing and packaging industries refers to the precise application of variable data, such as serial numbers, batch numbers, expiration dates, product names, and descriptions, during the final stages of production.

This data is crucial not only for traceability, accountability, and marketing but is often mandated by industry regulations, making it a legal requirement for many businesses. Importantly, modern coding systems now offer print quality that matches or even exceeds that of traditional analog methods, ensuring that the codes remain clear and durable.

Serialization

Serialization involves assigning each product on a production line a unique, encrypted number, which is stored in a database along with relevant product information. This digital identifier acts as a "digital twin" of the physical product—a virtual representation containing all key data. The digital twin allows the product to be accurately traced back to its manufacturer by matching its unique identifier in the database, enabling reliable authenticity checks.

A digital twin is a real-time digital counterpart of a physical object or system. In the context of serialization, the digital twin holds critical data that mirrors the actual product, including its origin, manufacturing details, and any additional data connected to the product life cycle.

This process is especially crucial for industries like cosmetics, where product piracy not only costs businesses billions but also poses health risks to consumers. By utilizing serialization and digital twin data, original products can be unmistakably identified, while counterfeit items are quickly detected and exposed, protecting both consumers and brands from the dangers of fraudulent goods.

serialization
PACKAGING PRINTING APPLICATIONS
BRAND PROTECTION SOLUTIONS