Versatile personalization solution for flat financial and network-branded prepaid cards

CARDLINE VERSA Open Loop is the market-leading solution for cost-effective personalization of magstripe-based flat financial cards. Using drop-on-demand inkjet printing technology, personalization data including characters, number and letters are applied and bonded to the card body using an environmentally friendly UV-curing process, producing a secure card resistant to alteration and wear and tear without the need for a costly protective topcoat. CARDLINE VERSA Open Loop offers thermal-like print quality at one-tenth the cost, superior abrasion resistance and lightning-fast speed of up to 30,000 cards per hour.

Due to a booming demand for open loop prepaid cards and based on an Atlantic Zeiser initiative, in 2009 all major financial schemes have approved Drop on Demand inkjet printing for the personalization of most of the their card brands. With their approval the schemes have honored the speed of issuance achieved with DoD technology and its superior durability. Following the acceptance of DoD-based personalization, CARDLINE VERSA Open Loop is now widely utilized by personalization bureaus. The system has revolutionized the prepaid card industry, allowing for increased card volumes and lower costs without the need for more expensive and less productive embossing or thermal technologies.

At the heart of the CARDLINE VERSA Open Loop system is Atlantic Zeiser’s OMEGA DoD inkjet printing technology, offering print resolutions up to 720 dpi and speeds up to 30,000 cards/hour. A flipping module lets personalization bureaus efficiently process both card faces in a single-pass configuration. The system also includes an ISO-compliant magstripe encoding module that can be easily configured for top down or bottom-up encoding.

CARDLINE VERSA Open Loop – Modules
Infeed The high-performance friction feeder unit for variable formats is equipped with a vertical card holder. For larger volumes, an optional horizontal product loader can be added. The feeder system is synchronized to the speed of the main transport system. Optional pre-read camera/scanning devices are available.
Magnetic Encoding Atlantic Zeiser’s state-of-the-art high precision magnetic encoder allows full flexibility in magstripe encoding anywhere across the card, as well as from top down or bottom up. This unit can be configured with an additional set of write/read heads for parallel encoding of up to two magstripes. Both TOP DOWN and BOTTOM UP encoding are standard.
Inkjet Imaging Deep black and up to 720-dpi binary personalization of card holder data such as account number, expiration date, name, and 1D or 2D barcodes. Printing in opaque white is also available. DoD printing is approved by most major financial payment schemes.
Print Verification Enables inline OCR camera verification of personalization data elements. For improved reading performance, difficult backgrounds can be faded out using digital filters.
Flipping Allows inline processing of both card faces at full speed based on a field-proven design. Easy change between flipping inserts.
Label Application High-speed accurate wipe-on labeling with x-core function reduces roll changes and machine downtime. A user-friendly waste aspiration feature eliminates waste roll rewinding.
Label Verification A high-speed camera checks and verifies the position and integrity of each scratch-off security label.
Delivery System design allows a choice of two delivery options:

  • Shingle Delivery Unit includes waste gate and shingle delivery
  • Dual-Shingle Delivery Unit includes waste gate, shingle delivery for remade cards, and shingle delivery for good cards


Ute Heiler