Packaging Scanning

The future of barcoding: GS1 Sunrise and the shift to 2D Codes

One of the latest changes on the horizon is the transition from linear 1D codes (barcodes) to advanced 2D codes such as QR codes and DataMatrix. This transition marks a significant evolution in coding technology, offering businesses new opportunities for data-rich identification and enhanced customer engagement. Is your business ready for this transformation?

Now is the time to evaluate your coding strategy and harness the potential of GS1 Sunrise and 2D codes to drive your business forward. To learn more about this transition and its implications, we sat down with Alvise Cavallari, Product Manager at Atlantic Zeiser.

What is GS1 Sunrise and why is it important to businesses?

Alvise explains, "GS1 Sunrise is essentially a program initiated by GS1, the global authority on barcode standards, to transition from linear barcodes to more powerful 2D codes. This transition is of immense importance to businesses as it addresses the limitations of 1D codes, particularly in terms of data capacity and accessibility. It also provides many benefits for businesses in the future, as 2D codes allow for more information, such as price, quantity of ingredients, web address."

What are the key differences between 1D codes and 2D codes? 

Alvise highlights, "1D codes, while effective, have their constraints, mainly limited data capacity. On the flip side, 2D codes like QR codes and DataMatrix offer substantially more data storage accommodating not only product identifiers but also dynamic data such as batch numbers and expiration dates. Especially in the FMCG sector, 2D codes offer advantages in inventory management, traceability, and consumer engagement, surpassing the limitations of traditional 1D barcodes."

Aspect 1D Barcodes 2D Codes
Data Capacity Limited capacity for basic product identification QR codes offer more space, storing dynamic data like batch numbers and expiration dates
Versatility Limited to product identification Can store various information, enhancing traceability and consumer interaction
Scanning Efficiency Require line-of-sight scanning Can be scanned from any direction, improving efficiency
Consumer Interaction Limited interaction Enable consumer engagement with additional information and interactive experiences
Security   Enable advanced anti-counterfeiting measures, enhancing product authenticity and traceability

How does this transition impact businesses?

Alvise further explains, "This transition significantly impacts businesses by providing access to richer product information and enabling enhanced traceability throughout the supply chain. It fosters consumer trust through transparency, streamlines operational processes, and ensures compliance with industry standards and regulations. Additionally, it opens up new avenues for businesses to engage with their customers, potentially becoming a significant game changer in building brand loyalty and driving sales.”

How does transitioning to 2D codes open up new opportunities for brands and the supply chain?

"Transitioning to 2D codes paves the way for brands to embed a wealth of additional information in a structured and standardized way," continues Alvise. "This not only improves operational efficiency, but also facilitates consumer engagement and supports sustainability initiatives, as 2D codes can be scanned by brands and end consumers, enhancing the brand and shopping experience. The possibilities are truly endless.”

What advice would you give to businesses to prepare for the transition to GS1 Sunrise coding?

"Preparation is key. Businesses should start by evaluating their current coding systems and ensuring compatibility with 2D codes. Collaboration with experienced partners like Atlantic Zeiser can streamline the transition process and ensure a smooth implementation. Partnering with experienced suppliers makes it easier to unlock the full potential and optimize how operations and marketing capitalize on it. Embrace the change, and the opportunities it brings."

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What challenges do businesses face in implementing 2D codes, and how can Atlantic Zeiser help address these challenges?

"One of the main challenges is to ensure seamless printing and scanning of 2D codes," Alvise notes, emphasizing the importance of accurate printing for maintaining data integrity and enabling effective traceability throughout the product lifecycle. 

"Atlantic Zeiser specializes in providing customized printing solutions for packaging production that are equipped to handle the demands of 2D code printing. Our expertise in serialization and data management also ensures that companies can make this transition with ease and confidence."

By embracing the transition to GS1 Sunrise coding, businesses can position themselves at the forefront of innovation and drive tangible value throughout their supply chains for their business and their customers. As Alvise aptly puts it, "The future of coding standards is here, and it's time for businesses to seize the opportunities it presents."

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