co-branded cards

The Future of Banking: Revolutionizing Co-Branded Cards with Atlantic Zeiser PERSOSMART

It is not a secret that, today, customization and brand partnerships define consumer loyalty. In the banking world, co-branded cards represent one of the most engaging and potentially creative corporate strategies to attract customers, especially young ones. But how are co-branded cards crafted to meet evolving consumer demands and collaborations with retail brands?

With consumer preferences shifting towards more personalized and brand-aligned products, co-branded cards are rapidly gaining popularity. Indeed, these cards not only cater to the specific needs of today’s tech-savvy consumers by blending retail and banking features, but also offer enhanced benefits through strategic brand partnerships. Atlantic Zeiser’s cutting-edge solution, PERSOSMART, is leading the way in this specific market segment.

The Rise of Co-Branded Cards

The landscape of consumer finance is seeing a transformative shift with the increasing dominance of co-branded cards, which now represent 62% of consumer credit card products according to Javelin Strategy & Research. The underlying reason for this trend is the enhanced ability of these cards to connect with customers on multiple levels. Indeed, these cards blend the utility of banking cards with the appeal of retail brands, creating a versatile alternative to traditional private label cards. This can translate into exclusive perks for customers, such as brand-specific loyalty programs. Not only that, but a consumer might also use, for instance, an Amazon Chase Bank Visa card on Amazon’s platform as well as in local stores, therefore enhancing the utility and reach of their spending power. This adaptability makes co-branded cards a valuable tool for increasing card transactions, boosting loyalty, and expanding the customer base for both banks and retailers.

Between Technological Innovation and Artistic Flexibility

Co-branded cards differentiate themselves through unique artwork that includes logos from both the bank and the retailer, unlike traditional cards that typically feature a single brand. This dual branding, essential for partnerships and consumer appeal, requires a sophisticated printing solution capable of handling intricate designs and multiple brand elements. PERSOSMART stands out as the optimal solution for these demands, providing the ability to print high-resolution images on cards and ensuring that each card visually represents both the bank and the retail brand effectively.

PERSOSMART facilitates a streamlined printing process that allows for quick changeovers and on-demand printing of detailed elements such as bank and retail logos, payment scheme logos, and cardholder information. This machine supports a single-pass printing process that can execute in both monochrome and full-color, accommodating various materials like PVC, recycled PVC, metal, and wood, thus offering tremendous flexibility to issuers. Additionally, Atlantic Zeiser’s proprietary ink guarantees superior quality, durability, and adhesion on almost any card surface, making it a versatile and indispensable tool in the rapidly evolving market of co-branded cards.

Co-branded cards

Enhancing Co-Branded Card Production with PERSOSMART

When it comes to producing co-branded cards, PERSOSMART is efficient in both card issuing and artwork management, revolutionizing the field with unmatched agility. Indeed, its drop-on-demand ProfFlo technology not only streamlines the printing process but also significantly reduces overhead costs by minimizing card stock needs, opening up possibilities to offer the same type of card to multiple retail brands with greater ease and marketing creativity. This, in turn, allows financial institutions to respond swiftly to market changes and expand their card portfolios, while also meeting diverse consumer preferences and thereby boosting card usage and loyalty. These operational and strategic advantages make PERSOSMART an invaluable asset in co-branded card production, ensuring cost savings while elevating the overall customer experience.

In the landscape of co-branded cards, PERSOSMART brings a full-on new dimension to card printing and artwork management processes. Print-on-demand capabilities, reduced card stocks, and the ability to offer multiple co-branded card programs are now simplified and entirely achievable with PERSOSMART, enabling banks to focus on forging new partnerships and unleashing their creative branding potential, while simultaneously expanding market presence and customer engagement.

Explore how PERSOSMART can redefine your approach to card printing, starting from today.

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