Atlantic Zeiser Joins Forces with GS1 to Lead the Transition to 2D Codes in Packaging
As part of its commitment to innovation and customer support, Atlantic Zeiser has officially partnered with GS1 Germany, taking a significant step towards the industry-wide transition to 2D codes. GS1 is the international organization that develops and maintains standards for barcodes and other supply chain data, helping businesses effectively share essential product information and ensuring consistency across global supply chains.
This collaboration aligns with the GS1 Sunrise Initiative, a pivotal movement designed to modernize global supply chains and enhance product identification through the adoption of 2D code standards. With the impending 2027 deadline, Atlantic Zeiser aims to be at the forefront of this change, guiding brands and manufacturers toward a future-ready approach.
Embracing the GS1 Sunrise Initiative
The GS1 Sunrise Initiative marks a critical shift in product coding, moving away from traditional barcodes to advanced 2D codes like QR codes and DataMatrix. Unlike standard barcodes, which carry limited information, 2D codes can store comprehensive product and production data, including batch numbers, expiration dates, and promotional details. This transformation streamlines data management across the supply chain and enhances traceability, ensuring that products can be tracked accurately from source to consumer, strengthening the relationship with consumers and providing greater transparency.
By partnering with GS1, Atlantic Zeiser ensures its platforms are fully aligned with GS1 standards, facilitating the upgrade from traditional barcodes to 2D codes. The company’s solutions guarantee product data consistency, accuracy and compliance, helping businesses meet the new regulatory demands with ease.
Supporting Customers Through the Transition
For businesses, the shift to 2D codes involves more than just updating packaging; it requires significant upgrades in infrastructure. Atlantic Zeiser is equipped to guide clients through this complex process, leveraging its deep expertise in product identification and Gray Market Control.
Atlantic Zeiser’s platforms are designed to ensure seamless integration with existing enterprise management systems, supporting open communication protocols for accurate and reliable data exchange across the supply chain. The company’s commitment to data integrity and traceability guarantees consistent product information, allowing businesses to maintain high standards of quality and transparency throughout the transition.
Preparing for the Future of Digital Supply Chains
The adoption of 2D codes is a strategic move that will redefine supply chain operations for the digital era. Partnering with GS1 positions Atlantic Zeiser to help clients navigate this evolution, providing the expertise needed to enhance consumer trust through improved product transparency and reduce operational costs by streamlining processes.
As the 2027 deadline approaches, early action is crucial for businesses to avoid compliance risks and operational setbacks. Atlantic Zeiser’s proactive approach ensures that clients not only meet the new standards but also capitalize on the benefits of enhanced data management and supply chain visibility.