Get ready for TRUSTECH 2025: Atlantic Zeiser’s highlights
As the payments and identification industries continue to evolve, TRUSTECH remains one of the most important global events for showcasing cutting-edge technologies. The 2025 edition will take place from December 2 to 4 in Paris, bringing together global leaders to discuss the future of secure payments and identities.
To better understand how these dynamics are impacting card production and delivery, we spoke with Gael Murat, Senior Commercial Director from Atlantic Zeiser, who shared insights into the company's latest innovations and what visitors can expect to see at TRUSTECH 2025.
A legacy of innovation in secure card personalization
Headquartered in southern Germany, Atlantic Zeiser has built a reputation as a trusted technology provider to financial institutions, government agencies and gift/loyalty card issuers worldwide.
The company specializes in secure card personalization and digital printing solutions, with an approach that integrates hardware, software, and ink technology into cohesive, end-to-end systems. This modular design allows clients to configure solutions according to their specific needs, ensuring flexibility, efficiency, and compliance at every stage of production, from blank card to secure delivery.
As Gael Murat highlights, "We bring together hardware, software, and ink technologies to create end-to-end systems that support every stage of the card production process, from blank card to delivery".
This focus on comprehensive, compliant solutions has made Atlantic Zeiser a partner of choice for organizations looking to optimize operations while meeting global payment and identification standards.
Why TRUSTECH matters for the industry
TRUSTECH has long been a benchmark event for the payment and identification sectors. For Atlantic Zeiser, it's about engaging directly with stakeholders and decision-makers to address the industry's most pressing challenges.
According to Gael Murat, these include:
The transition to eco-friendly card materials, as well as trendy products like metal or wooden cards.
Managing complex personalization requirements.
Navigating evolving compliance and security standards.
"Our goal at TRUSTECH is to show how our solutions are tackling these challenges and helping our clients build long-term value and trusted partnerships in dynamic markets".
Flagship solutions on display at TRUSTECH 2025
During the event, Atlantic Zeiser will present a selection of its flagship systems, each designed to address key market needs.
PERSOMASTER Pro: a high-volume personalization solution for banks and government agencies handling large-scale financial or ID card programs. It combines Drop-on-Demand inkjet technology with laser marking to deliver speed, precision, and security.
PERSOSMART: a compact system for edge-to-edge color personalization, ideal for visually striking cards and compatible with a wide range of materials.
MAILMASTER: a cost-effective mailing system capable of processing up to 3,000 cards per hour, designed to streamline secure delivery operations.
CARDLINE VERSA Pro: a high-output system for commercial cards such as loyalty, gift, and membership cards, handling up to 30,000 cards per hour and now offering RFID encoding.
These solutions reflect Atlantic Zeiser's adaptability to diverse materials, from traditional PVC to metal, Ocean Plastic, and even wood: "All these solutions address key market demands. They offer secure personalization, work with a wide variety of materials including PVC, metal, Ocean Plastic, and wood, and ensure full compliance with payment standards from VISA, Mastercard, and Amex. Our systems are built to keep pace with the evolving industry demands".
All systems comply with the latest standards from VISA, Mastercard, and American Express, ensuring global compatibility.
Trends shaping the future of payment and identification
Commenting on the broader industry landscape, Gael Murat highlights four major trends driving transformation:
Sustainability as a strategic priority
The sector is embracing greener materials and more energy-efficient production methods, aligning with consumer expectations and regulatory requirements.
Reimagining card delivery
Traditional letter-based delivery formats are being replaced by creative, branded experiences, particularly among neobanks.
Modular and late-stage personalization
There's a growing demand for on-demand, flexible production, improving responsiveness and inventory management.
Rising complexity in encoding and compliance
As cards integrate multiple technologies (contact and contactless chips, magnetic stripes, certified logos) the need for integrated, compliant solutions becomes critical.
"Overall, these trends reflect an industry that is focused on agility, trust, and operational excellence".
Visit Atlantic Zeiser at TRUSTECH 2025
TRUSTECH 2025 will take place from December 2 – 4 at Paris Expo Porte de Versailles, welcoming visitors and exhibitors from across the globe.
Visitors to the Atlantic Zeiser booth will have the chance to:
Get a close look at what high-speed Drop-on-Demand inkjet printing can achieve
See how their mailing systems support efficient, secure delivery
Learn how they help customers adopt new materials and improve production flexibility
By combining advanced technology, industry expertise, and a forward-looking approach, Atlantic Zeiser is ready to help its customers navigate the complexities of secure card personalization, and TRUSTECH 2025 will be the perfect stage to showcase this vision.